Gross Sales or Gross Charges. Track daily, report weekly numbers at weekly office meeting, report monthly here. Track daily production needed to reach monthly goal. If possible, breakdown into Professional Services, Eyewear Sales, and Contacts.
Total Cash Receipts. Track daily, report weekly, report monthly total here.
Number of fee-generating patients seen (comprehensive and intermediat exams). Do not include CL follow-up, post ops, or miscellaneousn ofee visits. Break down by "New Patients" and "Established Patients". Track weekly and report here monthly.
Number of actual "fee generating" appointment slots available. Tracked daily, reported weekly at team office meeting, reported monthly here.
Number of hours the doctor(s) are available to see patients for the month.
Number of hours the office is open for the month.
Number of total staffing hours worked for the month.
Cost of Goods Sold
Dollars spent on supplying frames, contact lenses, lab work, and misc.
Total monthly expenses such as staff salary, rent, utlities.
Rent, insurance, utilities, maintenance, and janitorial costs.
Payroll, payroll taxes, bonuses, insurance, continuing education, profit sharing, and uniforms.
All advertising, marketing, and promotion costs.
Accounts Receivable Balance
End of month amount of outstanding receivables.
Total hits to website as reported by VisionSource or your web master.
Shopper Conversion Rate
Number of "shopper" phone calls compared to number of appointments made from those phone calls.
Practice Cost per Practice Hour
(Cost of Goods Sold + Operating Expenses) / Practice Hours
Chair Cost per Doctor Hour
70% Operating Expenses / Doctor Hours
Dispensary Cost per Practice Hour
30% Operating Expenses / Practice Hours
Net Margin on Sales
The dispensary’s profit divided by the total revenue from product sales. (Profit = gross revenue minus costs of goods, staff costs, marketing costs, space costs and overheads.)
A net margin of less than 15% indicates the dispensary is not maximizing profit potential.
A financially effective dispensary should produce a net margin of 25% or better.